Category: Insights

These are the 10 finalists of the 2025 FutureTravel Pitch Competition

The FutureTravel Summit is back to Barcelona on October 30th, and this year we’ll be gathering at the beautiful Antigua Fábrica Estrella Damm – a former brewery turned into one of the city’s most vibrant cultural venues. On top of the speaker sessions, there’s one moment that always brings the energy: our startup pitch competition. 10 early-stage travel startups take the stage. […]

Zara just showed up for travelers

Zara quietly launched Travel Mode: curated city guides plus a “ship-to-hotel” checkout option for travelers. It’s already live in Italy, the UK, and Japan, with Spain, France, and Turkey next. And right in time for peak season. Zara. Yes, the Spanish fashion giant. The retail machine operating in more than 90 countries. Not exactly who […]

20 Years of Travel Tech and What Comes Next

written by Jeff Kim 20 years ago, Sujin Lee worked as a janitor at a motel in South Korea. It was through this experience, witnessing firsthand the inefficiencies in the travel and hospitality industry, that he was inspired to create something different. With a vision for change and just two desks and two computers in […]

Pitch Competition Applications Now Open for the FutureTravel Summit 2025

We’re officially opening the call for startups: the FutureTravel Summit Pitch Competition is back. On October 30th, Barcelona will once again host the FutureTravel Summit: a global gathering of over 450 travel innovators, startup founders, corporate executives, and investors. Set in one of Europe’s most iconic travel hubs, the summit brings together forward-thinking minds shaping […]

Designed for tourists, showing up for locals

What happens when a travel platform partners with the people most affected by tourism? Barcelona’s Las Ramblas needs no introduction. For years, it has symbolized both the success and the strain of European tourism. A postcard-perfect promenade that became overcrowded, overpriced, loud, and, for many locals, unlivable. So when GetYourGuide, one of the world’s largest […]

10 Female Founded Startups to Watch

A sparkle of innovation usually starts with someone asking, What if we did this differently? These 10 female founders and co-founders are doing exactly that. At FutureTravel, we focus on what’s next: the ideas, businesses, and people shaping the industry’s direction. For International Women’s Day, we’re give the spotlight to women whose work deserves attention. […]

Top 100 Women Leaders & Innovators in Travel

Every day, women are making travel better. They lead teams, design strategies, and shape innovation forward. Their work deserves to be seen and celebrated. This list brings together the Top 100 Women Leaders & Innovators in Travel making an impact around the world. It’s not about titles or awards, just the people doing great work […]

5 ways to keep travel costs in check

Managing corporate travel isn’t just about getting from point A to B – it’s about balancing cost efficiency, policy compliance, and traveler satisfaction, all while keeping up with an industry that’s rapidly evolving. Travel budgets are under a microscope, and companies need to make every dollar count. The right tools help manage costs, keep things […]

Trust issues

At FutureTravel, we’re always thinking about how industries (and society) shape the way we travel. And yes, you’ve heard it before: AI is transforming travel. Better photos, more data, endless recommendations. But here’s the catch: When everything looks perfect, how do we know what’s real? Will we be able to recognise the small imperfections and […]

Travel is the new love language

Alright, it’s official: Valentine’s Day isn’t just about chocolates and candlelit dinners anymore. Especially not for travel. People are looking for new ways to mark the occasion: whether it’s a romantic escape, a solo self-care retreat, or a group celebration. And they’re willing to spend. In 2024, searches for Valentine’s travel jumped by 15% compared […]

Japan’s Journey to Redefine Tourism

Japan has always been a land of contrasts, where ancient temples stand next to neon-lit arcades and centuries-old traditions blend with cutting-edge innovation. Today, two powerful forces are shaping its future: a booming tourism sector and a bold revival of its semiconductor industry. It is a unique combination of challenges and opportunities, inviting creativity and […]

Travel 2025: What Trends Are Coming?

Travel is changing. AI is making trip planning smarter, sustainable travel is picking up, and people are seeking more personal, meaningful experiences – at every step of their journey, from inspiration to the trip itself. 2025 will keep these trends moving forward. To close this year, we asked travel leaders what they’re most excited about […]