As the concept of the metaverse gained momentum, many brands found themselves in a race to establish their presence in this new universe. But amidst the frenzy, it becomes crucial to question the motives behind such pursuits. Does it truly align with the brand, its business objectives, and future aspirations? Or is it merely a […]
Tag: Digital
More Inclusive Cities
Branson bets on diversity, sustainability and customer-centricity. From boats to plans to spaceships, Sir Richard Branson is quite the travel guru. He pioneered taking a customer-centric approach to air travel and created a brand that other providers have since tried to emulate. He entered the cruise sector, and through promoting diversity, has democratised access to the luxury yacht […]
WebBeds world’s top bed bank post-COVID?
Webjet aims to transform its WebBeds accommodation distribution/saler business into the “#1 B2B player globally”, overtaking the long-term bed bank market leader HotelBeds, when the world finally emerges from the COVID crisis. But what are the metrics and how will Webjet make that happen? Neither of these key points was addressed by Melbourne-based company in its announcement. So let’s […]
OTAs increase market share at supplier’s expense
Online travel agents in the United States now have 39% of the digital travel market and continue taking market share from the suppliers whose products they sell, according to new research from Phocuswright. Phocuswright says the OTA online US travel market share will reach 41% by 2020, with US$81.4 million in online gross bookings. Hotels […]