As the concept of the metaverse gained momentum, many brands found themselves in a race to establish their presence in this new universe. But amidst the frenzy, it becomes crucial to question the motives behind such pursuits. Does it truly align with the brand, its business objectives, and future aspirations? Or is it merely a […]
Tag: Bikes
Meet the city where life is just 15 minutes away
The most famous city in the world, Paris, is renowned for its iconic landmarks like the Eiffel Tower, exquisite croissants, rich art and culture, and now, it is also at the forefront of sustainable practices that will shape the future of tourism and travel. Embracing a profound commitment to environmental consciousness, the French, particularly the […]
Meet the city that’s leaving cars behind
There is a big project in the works for the future of Tel Aviv: the city is planning on building 350 km of bike lanes until 2025. Israel’s capital is one of the cities that faces the worst traffic car jams in the world and is now actively working to improve its transportation system, including […]