Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways. They have developed their technology in partnership with the travel industry for over 30 years. Amadeus combines a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems their customers need. Amadeus helps connect over 1.6 billion people a year to local travel providers in over 190 countries. They are one company, with a global mindset and a local presence wherever their customers need them. Amadeus purpose is to shape the future of travel. They are passionate in their pursuit of better technology that makes better journeys.

Saffron and astara partner to present the City Brand Barometer 2023, an annual study that evaluates global city brands through their promise, experience, and delivery. One of the world’s leading mobility companies, astara offers tailor-made, sustainable mobility solutions across multiple industries, backed by data intelligence. Saffron is an independent global consultancy dedicated to making brand memorable. Featuring bespoke, data-driven research from astara Intelligence, the company’s advisory division, Saffron’s City Brand Barometer will now investigate how mobility affects the experience and memorability of global city brands.