Innovation in travel takes many forms: through new ideas, bold leadership, and fresh perspectives shaping how we move and experience the world. But it only happens because of the people who make ideas real – that’s why this list isn’t about titles, but about impact.
The Top 100 Women Leaders & Innovators in Travel brings together a diverse group of women making a difference. Some are established leaders, others are rising voices, but all are actively shaping the future of travel. Creating this list wasn’t easy, and that’s exactly why we needed to do it.
The list is in alphabetical order and highlights women in active leadership roles within the travel industry. It does not include those whose work is primarily focused on advising, investing, or supporting the industry from the outside.
Most importantly, share this list. Let’s make sure these women get the recognition they deserve.
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As Chief Accountant at eSky Group, Agnieszka oversees global accounting operations across 50+ countries. Her expertise has been key to eSky’s growth, making travel searches easier for millions worldwide. She helps drive the company’s expansion with a strong focus on financial strategy and stability.
CEO of Zoox, Aicha is driving the future of urban mobility with autonomous ride-hailing technology. She is pioneering sustainable, self-driving solutions that aim to ease traffic congestion and lower carbon emissions, redefining modern transportation.
As Chief Commercial Officer of CarTrawler, Aileen drives innovation in car rental technology, shaping the future of mobility solutions. She plays a key role in strengthening partnerships with airlines and OTAs, enhancing customer experiences and boosting ancillary revenue streams.
Alix is the Chief Business, Digital & Tech Officer at Accor in France, leading the company’s digital transformation. She integrates advanced technology to enhance guest experiences and streamline operations, positioning Accor at the forefront of innovation in the hospitality sector.
Chief Financial Officer at 12Go, Alla drives financial strategy to support the platform’s growth. 12Go streamlines multi-modal travel across Asia, making transportation more seamless and accessible for travelers. Her expertise ensures continued success in the dynamic travel sector.
Based in Germany, Amanda is the Head of Vision Hub at GHARAGE, where she combines deep research with a keen eye for emerging opportunities to shape the industry. Passionate about exploring new ways to drive impact, she leads insightful research especially in travel retail. Her work advances eco-friendly practices and pushes the industry toward more responsible and innovative solutions.
Based in Dubai, Amna is the Manager of Innovation, Ventures, and Programs at Emirates, driving technological advancements in aviation. She leads initiatives that enhance efficiency and passenger experiences, keeping Emirates at the forefront of industry innovation.
Based in Spain, Amparo is Aena’s Director of Innovation, Sustainability & Customer Experience, driving eco-friendly initiatives and enhancing passenger experience. She focuses on reducing environmental impact while improving airport efficiency.
As VP of Innovation at Sabre Corporation, based in Singapore, Amy spearheads the development of advanced technology solutions for global travel distribution. She focuses on driving operational efficiencies and fostering innovation, ensuring Sabre stays ahead in the ever-evolving travel industry.
Based in the US, Andrea is the President of Regent Seven Seas Cruises, where she elevates luxury cruising to new heights. Overseeing operations, Andrea ensures the company delivers personalized, high-end travel experiences, setting the standard for opulence and service in the cruise industry.
General Director at Paris&Co, Anne leads initiatives to drive innovation and economic development in the Paris region. As an accelerator for startups, she fosters the development of sustainable solutions that address the challenges of economic, ecological, and social transitions.
Anne Pruvot, CEO of SNCF Connect & Tech, spearheads the digital transformation of French travel. She drives sustainable mobility through SNCF Connect, an e-commerce platform providing innovative solutions for both public and private transport sectors.
General Director of Air France, Anne oversees operations to deliver seamless travel experiences. Focused on operational efficiency, she drives customer satisfaction and sustainability initiatives, while strengthening the airline’s global network and service offerings.
CEO of Austrian Airlines, Annette drives sustainability initiatives and operational excellence, ensuring the airline remains competitive in a rapidly evolving industry. By embracing eco-friendly practices and innovative strategies, she is shaping a more sustainable future for aviation.
Annick is the CEO of Transat, founded in Canada, where she is driving the company’s transformation into a leader in sustainable tourism. By integrating eco-friendly practices into both its airline and vacation package operations, Annick is ensuring that Transat leads the way in responsible travel.
As CEO of Expedia, Ariane leads the company’s efforts to revolutionize travel through cutting-edge technology, including advancements in AI and platform unification. Previously heading the B2B division, she has driven strategic partnerships and innovations that enhance global travel experiences across Expedia’s ecosystem.
Co-CEO of Evaneos, based in France, Aurélie is transforming travel by offering personalized journeys that link travelers with local businesses. Her platform empowers local entrepreneurs and conscious travelers, fostering a more authentic and responsible tourism approach.
Bárbara, Chief Product Officer at The Hotels Network in Spain, leads product innovation to help hotels boost direct bookings and improve guest experiences. She leverages technology to enable hotels to offer personalized services, transforming customer engagement in the hospitality industry.
CEO of Kempinski Hotels, Barbara leads the company in providing exceptional luxury hospitality experiences in Germany. She is driving global expansion, shaping the future of luxury travel with a focus on both opulence and eco-conscious practices.
As Chief Technology Officer at TripAdvisor, based in United States, Billie leads tech innovations that enhance the platform’s travel reviews and recommendations. Her work ensures TripAdvisor remains a trusted resource for millions of travelers.
President of Operations at Joby Aviation, Bonny leads the development of quiet, all-electric aircraft designed to transform urban mobility. Joby’s eVTOL technology aims to reduce the environmental and acoustic footprint of flight, offering sustainable transportation solutions.
As Chief Sustainability Officer at Accor, Brune leads eco-conscious initiatives across the company’s global portfolio. Her focus on sustainability is reducing environmental impact and setting new standards for responsible travel in the hospitality industry.
CEO of GOL Linhas Aéreas, Carla leads Brazil’s largest and fastest-growing airline, driving innovation and safety. She emphasizes diversity, inclusion, and innovation, shaping GOL’s future as a top player in both national and global air travel.
CEO of BWH Hotels Central Europe, Carmen focuses on expanding the brand’s presence in the region. Based in Germany, she prioritizes exceptional guest experiences and strengthens BWH Hotels’ position in the European hospitality market.
CEO of Vueling Airlines, based in Spain, Carolina is set to redefine the low-cost air travel experience by prioritizing customer-centric innovations and operational efficiency. Her vision will drive Vueling’s future growth, enhancing the airline’s reputation for quality service and affordability.
Director of Finance at Cloudbeds, Chloe ensures the financial stability of the hospitality management platform. By empowering independent hoteliers to streamline operations, she plays a crucial role in delivering exceptional guest experiences while maintaining profitability.
As Chief Financial Officer at Actabl, Cristina oversees financial strategy for the company, which integrates four key hospitality tech solutions into a unified platform for business intelligence, labor, and operations. Her leadership drives innovation and operational efficiency in the hospitality sector.
As Project Manager Innovation at Turismo de Portugal, Cristina drives innovative projects that enhance the country’s tourism offerings while promoting sustainable practices. Her initiatives contribute to making Portugal a more sustainable and attractive destination for global travelers.
Member for Digitalization and Technology at Deutsche Bahn, Daniela leads the company’s digital transformation, enhancing rail travel efficiency and customer experience through innovation. Under her leadership, the company is setting new standards in European rail travel.
Based in the Netherlands and CFO at Vio.com, Daniëlle ensures the financial stability of the company while supporting its mission to innovate travel booking experiences. Her expertise helps Vio.com remain a key player in the evolving travel industry.
Co-founder of the African Association of Women in Tourism and Hospitality, Daphne empowers women in the tourism industry through her organization. By promoting gender equality and entrepreneurship, she is making significant strides in improving diversity and inclusivity in the sector.
Chief Commercial Officer at ITA Airways, Emiliana drives the italian airline’s commercial strategies. She focuses on enhancing customer experiences and building valuable partnerships, contributing to ITA Airways’ competitive edge in the airline industry.
Co-founder of WeRoad, based in Italy, Erika has helped create a platform that offers unique travel experiences fostering community and social connections among travelers. Her work has transformed how people approach group travel, making it more inclusive and immersive.
Based in Congo and CEO of ECAir, Fatima is leading the charge in connecting Central Africa through air travel. Her leadership enhances regional connectivity and supports economic development by providing essential air links across the African continent.
Chief Operating Officer at MDM Hotel Group, based in the United States, Florencia oversees the operational strategies that ensure high-quality hospitality experiences across the group’s properties, strengthening its presence in the competitive hotel market.
President & CEO Asia Pacific at Avolta, Freda drives growth and innovation in the travel technology sector across Asia. Based in Singapore, she focuses on shaping the future of travel by developing cutting-edge solutions and expanding market reach.
As Chief Operating Officer at TAG in the United States, Gabrielle focuses on optimizing operations to enhance the company’s efficiency and service quality. She plays a vital role in ensuring TAG delivers seamless and exceptional travel experiences to its clients.
CEO of Orient Express in France, Gilda is revitalizing the iconic luxury brand by reimagining its legacy for modern travelers. Through exclusive and nostalgic journeys, she is redefining luxury travel while preserving the elegance and sophistication that define Orient Express.
Based in Switzerland, Giulia is a NED with focus on finance and ESG to ensure the company’s long-term stability. Giulia supports lastminute.com’s mission to offer accessible, innovative travel options to a global audience.
CEO of Pegasus Airlines, Güliz is driving growth and innovation for the airline. Focused on expanding its network and ensuring exceptional customer experiences, she’s positioning Pegasus as a leading force in Turkey’s aviation sector.
Investment Principal at Boeing, Jacqueline leads global accelerator and innovation programs, shaping the future of aviation through strategic investments and partnerships. She focuses on supporting high-impact startups and technologies to drive Boeing’s growth and innovation.
CEO of Trip.com, Jane leads the company’s expansion in Asia, focusing on digital innovation and diverse travel services. Her leadership has been key in driving tourism growth and improving travel experiences in the region.
As Chief of Innovation at Brand USA, Janette leads innovative marketing strategies to boost the U.S.’s appeal as a global travel destination. She creates dynamic campaigns and leverages new technologies to attract international visitors.
Based in Germany, Jasmine is the Chief Marketing Officer at trivago. Leading marketing initiatives, she enhances brand visibility and engagement across the hotel booking sector, helping trivago stay at the forefront of travel tech with a seamless and personalized booking experience.
As CEO of Uganda Airlines, Jennifer is at the helm of expanding the airline’s network and improving connectivity within Africa and beyond. By increasing regional air access and enhancing operational efficiencies, she is contributing to the overall economic development in the region.
Based in US, Jennifer is the CEO of Tauck, where she leads the luxury travel company in delivering exceptional, high-end guided tours. Tauck specializes in immersive cultural experiences, ensuring travelers have access to unparalleled luxury and adventure.
Managing Director at Disney Parks International, Jill oversees the operations of Disney’s iconic theme parks across the globe. She is responsible for ensuring that visitors experience the magic and immersive entertainment Disney is known for, ensuring to deliver memorable experiences for millions.
As Chief Digital Officer at Thomas Cook, Jo has played a key role in transforming the brand into a fully digital travel company while keeping the human touch at its core. She knows booking a holiday is more than just a transaction – it’s an experience, and she ensures technology and people work together to make it seamless.
CEO of JetBlue and based in US, Joanna prioritizes customer-first service and sustainability. Under her leadership, JetBlue refines operations and embraces eco-friendly initiatives, ensuring an excellent experience for passengers and the planet.
Managing Director at Travel With Flair, Johanna is transforming South African tourism, through carefully curated, bespoke travel experiences. She highlights the country’s culture and natural beauty, encouraging cultural exchange while supporting the local tourism economy.
President & CEO of the World Travel & Tourism Council, Julia advocates for sustainable tourism practices globally. Based in the United Kingdom, she plays a key role in revitalizing the industry while promoting responsible travel to protect the planet for future generations.
As the Chief Commercial Officer at ANA Aeroportos de Portugal, Karen enhances the passenger experience across Portugal’s airports. By fostering partnerships and implementing innovative strategies, she supports the nation’s growing tourism sector.
CEO of Jumeirah Hotels & Resorts and based in Dubai, Katerina leads the luxury hotel brand, focusing on creating world-class experiences. With a strong commitment to excellence in hospitality, her work strengthens Dubai’s global standing as a top tourism destination.
Kgomotso is the CEO of the African Travel and Tourism Association where she is dedicated to promoting African tourism through sustainable practices and partnerships with local communities. She works to support economic growth while encouraging responsible travel across the continent.
Based in Amsterdam and CEO of SkyTeam, Kristin leads the airline alliance into a new era of innovation. By enhancing partnerships, she improves travel options, seamless connections, and customer service, making air travel more efficient and enjoyable.
As the Chief Product Officer at Viator, Kristin drives product innovation for travelers worldwide. By focusing on enriching travel experiences, Kristin is enhancing the way travelers engage with local cultures, creating more immersive and personalized journeys.
Apart from being the CEO of Crocerissime, Laura is the Chief Customer Officer at lastminute.com, where she oversees global customer operations and works on AI-powered solutions. Laura has led several customer service teams and helped shape customer experiences in both the travel and cruise industries.
As President of Celebrity Cruises, Laura leads the brand’s commitment to modern luxury cruise experiences. With her work, Celebrity Cruises has continued to elevate customer satisfaction and brand loyalty through exceptional service and world-class amenities.
Based in Spain, she’s the co-founder and VP of Clients & Growth at TheHotelsNetwork. Laura focuses on expanding client relationships and business growth. She drives innovation in the hotel industry with data-driven solutions that enhance customer experiences and revenue.
As the CEO of Hotelplan Group, based in Zurich, Laura oversees a diverse portfolio of travel packages that cater to a wide range of customer preferences. Her leadership ensures tailored experiences for every traveler while promoting sustainable tourism practices.
Chief Financial Officer at Skyscanner, Lauren plays a crucial role in ensuring the financial stability of the company. By supporting Skyscanner’s mission to enhance travel search solutions, she’s helping travelers plan and book trips seamlessly.
As VP of Europe, Middle East & Africa at Cloudbeds, Linda is responsible for overseeing operations in a key region for global expansion. Based in Denmark, she strengthens Cloudbeds’ position as a leading provider for independent hotels, enhancing innovation and guest experience across EMEA.
Chief Operating Officer of City Lodge Hotels, Lindiwe plays a pivotal role in delivering exceptional hospitality experiences. She ensures exceptional service and high-quality accommodations, making City Lodge a top choice for travelers in South Africa while fostering growth in the hospitality industry.
CEO of Preferred Hotels & Resorts, Lindsey redefines luxury travel by championing independent hotels globally. She curates unique stays that blend authenticity, exclusivity, and exceptional service, ensuring every guest has an unforgettable experience.
As the CEO of Inspire, Lisa leads the way in sustainable and responsible travel. Based in UK, she integrates eco-conscious practices into tourism to enrich travelers’ experiences while benefiting local communities and the environment. She’s shaping a more ethical and impactful future for the travel industry.
As CEO of Tablet Hotels in the US, Lucy curates boutique stays that prioritize design, quality, and character, setting the standard for handpicked hospitality. Her focus on personalization and seamless service enhances the traveler experience, redefining what it means to stay at a boutique hotel.
As VP of Strategy, Global Hotel Division of Tambourine, Lynn is shaping the digital landscape of hospitality marketing. She helps hotels optimize their online presence, drive direct bookings, and stay ahead in a competitive digital world. Her expertise ensures that hotel brands connect with travelers in meaningful and effective ways.
CEO of Aer Lingus in Ireland, Lynne is focused on expanding the airline’s global reach while enhancing customer experience. Under her leadership, Aer Lingus continues to grow its network and improve operational efficiency, solidifying its reputation as a key player in international aviation.
As Chief Legal Officer at Booking.com, Maria plays a crucial role in shaping the company’s legal framework, ensuring compliance and stability. Her expertise supports the platform’s global mission of making travel seamless, secure, and accessible to millions worldwide.
Mariana is the CEO of DeÔnibus, transforming Brazil’s bus travel landscape with a seamless booking platform that enhances accessibility and efficiency. Her innovative approach connects travelers to an extensive network of routes, making regional travel easier than ever.
As President of KLM Royal Dutch Airlines, Marjan is driving innovation, sustainability, and exceptional service in air travel. She ensures KLM adapts to modern demands while preserving its legacy as a leading European carrier.
Chief Financial Officer of Accor France, Martine steers the financial strategy of one of the world’s largest hospitality groups. She plays a key role in ensuring the company’s stability and growth, while supporting Accor’s commitment to sustainability and excellence across its hotel brands.
As Chief Technology Officer of Trainline, Milena is revolutionizing rail travel through cutting-edge digital solutions. Her work enhances efficiency, accessibility, and user experience, making train travel a smarter, more seamless option for passengers worldwide.
Director of House Foundations at Soho House, Min cultivates exclusive spaces where creativity and community thrive. She plays a key role in expanding the brand’s global presence, ensuring each members’ club fosters a dynamic and inspiring atmosphere.
Basen in Japan, Mitsuko is dedicated to optimizing passenger experiences and operational excellence in Japan Airlines. Her work helps maintain the airline’s reputation for outstanding service while guiding it toward a more innovative and sustainable future.
Founder and CEO of Encore Travel, Monique specializes in creating bespoke travel experiences tailored to each client’s unique preferences. She is redefining personalized travel, making sure every journey is as exceptional as the traveler.
As Executive Director at UN Tourism, Natalia is leading initiatives that promote sustainable tourism and economic development worldwide. She is committed to ensuring that travel benefits both local communities and the environment, making tourism a force for positive change.
Nichola leads ventures and innovation at Boeing Global, driving advancements in aircraft solutions that enhance air travel efficiency and safety. Her work supports Boeing’s mission to shape the future of aviation through cutting-edge technology and strategic innovation.
As Chief Product Officer at Otelier, Niki is transforming hospitality through advanced travel tech. She spearheads the development of cutting-edge solutions that streamline operations and elevate guest satisfaction, making hotel management smarter and more efficient.
As Chief Marketing Officer of Go Rentals, Noël is transforming how travelers experience car rentals. Her innovative marketing strategies enhance convenience and personalization, reinforcing the company’s position as a leader in premium travel services.
CEO of South African Tourism, Nombulelo is reshaping the country’s tourism sector, positioning South Africa as a top global destination. She drives economic growth, cultural exchange, and sustainable tourism, making the country more accessible and attractive to international visitors.
As Executive VP & General Counsel at Travelport, Peg is responsible for developing legal and compliance strategies that align with the company’s mission to innovate digital travel distribution, ensuring seamless and efficient global travel solutions.
Based in Switzerland, Rita is the Chief of Organisation at lastminute.com and drives operational excellence to enhance the efficiency of the company’s services. Her work ensures smooth and innovative travel solutions, making booking experiences effortless for travelers worldwide.
CEO of Atout France, Rose-Marie is promoting the country as a premier global destination. Through strategic marketing and partnerships, she is driving tourism growth, showcasing France’s diverse cultural and scenic offerings to travelers worldwide.
CEO of Iberostar Group, Sabina leads the company’s shift toward sustainable hospitality, integrating eco-friendly practices while maintaining luxury experiences. Under her guidance, Iberostar reduces its ecological footprint and sets new standards for responsible tourism.
As CEO of Travalyst, Sally drives global collaboration to reduce travel’s environmental impact. She champions responsible tourism, ensuring businesses and travelers make eco-conscious choices for a more sustainable future.
Sarah, Chief Commercial Officer at Viator, drives growth in the global travel experiences market. She expands Viator’s portfolio of curated tours and activities, ensuring seamless access to unique tours while enhancing customer engagement and Viator’s global presence.
General Director of Innovation, Sustainability & Digital Transformation at Renfe, Sonia is transforming Spain’s railway system by integrating technology and sustainability to enhance efficiency, passenger experiences, and eco-friendly transportation for the future.
Vice President of Customer Delivery & Operations at HRS Group in Germany, Sonja optimizes corporate travel solutions to ensure seamless experiencs for business clients worldwide. She streamlines processes to enhance efficiency, satisfaction, and overall business travel management.
Based in Denmark, Susanne is the CEO of Tivoli Gardens, where she attracts visitors globally by offering unforgettable experiences. She blends tradition with innovation, preserving its legacy while enhancing its appeal as a world-class amusement park and cultural destination.
CEO of Gray Dawes Travel, Suzanne is revolutionizing corporate travel by integrating cutting-edge technology into business solutions. Based in UK, she focuses on enhancing efficiency, flexibility, and service, ensuring global clients experience seamless, tech-driven travel management.
As CEO of Global Business Travel Association, Suzanne is at the forefront of shaping the future of business travel. She advocates for industry recovery, innovation, and global collaboration, providing essential resources to support professionals and drive sustainable growth in corporate travel.
Ulla, Chief Operating Officer at The Travel Corporation, oversees operations to ensure high-quality travel experiences across its diverse brands. She drives innovation and excellence, helping maintain the company’s leadership in the global travel industry..
Chief Financial Officer of Booking.com, Uvashni drives the financial strategy and stability of one of the world’s leading travel platforms. She oversees financial planning and investments, ensuring company’s long-term growth and success.
Valentine is the General Manager at Rail Europe, improves rail travel by boosting efficiency and promoting sustainable transportation. She combines innovation with eco-friendly solutions to ensure seamless, enjoyable experiences for customers.
CEO of Qantas, Vanessa focuses on improving operational efficiency and enhancing customer experiences in Australian aviation. Her strategic vision ensures the airline remains a leader in the industry, providing top-notch services to travelers.
Head of Transformation at Vueling, Veronica drives operational changes that enhance efficiency and customer satisfaction. Based in Barcelona, she fosters innovation to ensure Vueling delivers modern, customer-centric services across its routes.
Veronica, Senior Vice President of External Affairs, Sustainability & Destination Management at Aeroporti di Roma, in Italy, where she drives sustainability initiatives and strengthens airport-community relations, ensuring operations support eco-friendly and socially responsible practices.
Head of Growth at Bookaway, Yael leads the company’s expansion, enhancing its platform for global transportation and activities bookings. Her focus on growth drives greater accessibility and convenience for travelers worldwide.
Zina is the Managing Director at Intrepid Travel EMEA where she leads the company’s commitment to sustainable tourism. Based in UK, she ensures operations support local communities and responsible travel, setting industry standards for ethical adventure travel.
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