Most leading Australian accommodation websites are US owned

Most of Australia’s best-selling accommodation websites are owned by US corporations, according to research from SiteMinder.  Online channel analyst Duncan Waterman said: “The rapid rise of international sites like Expedia, and Agoda in the Australian market really stood out. Some of the local online players unfortunately haven’t capitalised effectively on their early entrance into the market.”  The top 10 sites were:

  1. Wotif Group (including – Australian)
  2. (American)
  3. Expedia (American)
  4. Agoda (American)
  5. Orbitz (American)
  6. My Bookings (Australian)
  7. Qantas Ready Rooms (Australian)
  8. RatesToGo (American)
  9. Travelocity (American)
  10. Venere (American)

SiteMinder is a leading channel manager, distributing Australian hotel inventory to hundreds of online travel agents.  The Australian and international reservation sites were ranked according to the booking dollars yielded per listed accommodation provider. Only booking sites listing at least 500 of the 3000 Australian accommodation providers that use SiteMinder as a distribution and channel manager were included in the ranking process.

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