We’re excited to welcome Patrick Apostolo, Director of Business Transformation at MSC Cruises, to the FutureTravel Summit 2025.
Patrick is a transformation leader with more than 23 years of experience across hospitality, travel, technology, and entrepreneurship. At MSC Cruises, he leads large-scale transformation initiatives designed to optimise operations, enhance guest experience, and advance sustainability across both MSC Cruises and Explora Journeys.
A strong advocate for open innovation, Patrick has built MSC’s transformation model around startup collaboration and coopetition, working with emerging tech companies and ecosystem peers to accelerate progress in AI, digital planning, supply chain, and guest-facing technologies.
At the FutureTravel Summit, Patrick will join a panel on corporate-startup collaboration, exploring what it really takes to move beyond pilots and press releases toward real impact. The conversation will unpack the challenges of aligning speed with scale, the role of trust and timing, and how collaboration can drive meaningful transformation in travel and hospitality. Join us in Barcelona on October 30 to hear it live!
