We’re excited to welcome Jordi Valls, Head of SITA Labs, to the FutureTravel Summit 2025.
Jordi is an entrepreneurial technology executive with over 15 years of experience leading innovation across startups, scale-ups, and large organizations in Europe and North America. Over the years, he has founded several ventures (including Startup Embassy and mentor-vr, a virtual reality company focused on employee experience) and held leadership roles at Decelera, Carnovo, The Knot Worldwide, and Sunday, driving growth, product innovation, and digital transformation.
At SITA Labs, he leads a global team of aviation professionals, engineers, and innovators exploring how emerging technologies can reshape the way airports and airlines operate.
At the FutureTravel Summit, Jordi will take the stage for a keynote session titled “The Airport Playbook for 2030.” He’ll explore how intelligence is being woven into every layer of aviation, from smarter infrastructure and AI-powered systems to decision-making in the skies. Expect a front-row view of how the next decade of airports will be built. Join us in Barcelona on October 30 to hear it live!
