As the concept of the metaverse gained momentum, many brands found themselves in a race to establish their presence in this new universe. But amidst the frenzy, it becomes crucial to question the motives behind such pursuits. Does it truly align with the brand, its business objectives, and future aspirations? Or is it merely a […]
Tag: Metaverse
Smart Destinations, Creators and Hotel-verse
No funding, no problem. UK-based Pluto has had a pretty out-of-this-world story. After two big crowdfunding campaigns, raising over £1.3 million and a strong community following along the way, the team found new investment drying up. So, they looked for another way to keep their travel app that helps users organise and coordinate travel plans and insurance alive […]