We’re excited to welcome Trix van der Vleuten, Chief Marketing Officer at The Social Hub, to the FutureTravel Summit 2026.
Trix brings nearly two decades of experience in business transformation at international companies. Before joining The Social Hub, she led programmes that reshaped brand perception and customer engagement at the likes of KFC, Versuni, Kraft Heinz, SABMiller, and PepsiCo.
As CMO, she leads The Social Hub’s Marketing & Performance team, sharpening the brand’s strategic thinking and commercial activities while keeping social impact and industry leadership at the centre of the story. Beyond The Social Hub, she sits on the board of several organisations and is a frequent guest lecturer at leading institutions.
At the FutureTravel Summit, Trix will join a panel on creativity, community, and trust in travel, exploring how brand-building shows up in the numbers, from guest loyalty and repeat bookings to occupancy and partnerships. The conversation will dig into what it takes to build a community travelers feel part of, and the commercial case for creativity when the easier path is to automate and blend in.
Join us in Barcelona on October 29 to hear it live!
