We’re excited to welcome Alexander Maresch, Head of Innovation Strategy and Portfolio at Amadeus, to the FutureTravel Summit this October in Barcelona.
Alexander’s career has moved between technology, telecoms, and services, always close to the question of where to place the next bet. Along the way he has evaluated growth opportunities, built business cases, and supported strategic investment decisions with long-term impact.
Today he works across business units, partners, and innovation stakeholders at Amadeus, helping decide how the company explores, prioritizes, and scales new ideas, and turning the promising ones into initiatives that create value for customers and the wider travel ecosystem.
At the FutureTravel Summit, he joins the panel “What Makes Corporate Innovation Work? Views from the Inside”. Many big organisations say they want to innovate, but few can say what it costs, where it should sit in the company, or how they will know if it worked. The panel covers how ideas get funded and prioritised, how teams move them past the first test and into the core business, and how innovation holds its place next to the daily pressure to deliver results. The panelists will also share what has helped, what has slowed them down, and how they work with startups and partners.
Join us in Barcelona on October 29th to see it live!
