The BridgeClimb brand will live on under new owners Hammons Holdings who won recently won commercial climbing and tourism rights for the Sydney Harbour Bridge.
BridgeClimb is the incumbent company and its contract expires at the end of September.
In mid-August Hammons Holding bought BridgeClimb’s assets and today confirmed the iconic brand would continue, appointing Scenic World’s Chief Operating Officer Chris Zumwalt CEO from 1 October.
It also announced that Scenic World’s Chief Marketing Officer Amanda Byrne has been appointed as Chief Experience Officer, with the expanded role to cover all marketing and operations functions at Scenic World.
Hammons Holdings is a third-generation tourism company that has owned and operated Scenic World in the Blue Mountains since 1945. Directors David and Anthea Hammon will be speaking at Travel IQ in Sydney on October 24.