Tag: Guest post

Tourism Australia Marketing goes walkabout

By Julian Lee, Media and Marketing Editor, Sydney Morning Herald IMAGINE if Baz Luhrmann had cast Paul Hogan in the Come Walkabout tourism campaign. If the stressed-out executive played by Sybilla Budd was depicted cavorting in a billabong as Crocodile Dundee looked on. As she emerges, transformed by the calming experience of the cool waters, […]